Lucky Soul

What is Lucky Soul? We are an inspirational apparel brand. A Luxe, athletic-influenced brand to elevate your casual and active lifestyle. Washed to Perfection and Made in the USA.

Who is a Lucky Soul? Someone who personifies the heart of a champion. A person who lets nothing stand in the way of reaching their goals and dreams in life.

The Vision: Lucky Soul soon became reality from plenty of hard work, dedication and drive from within. Ignoring negative feedback and people constantly saying what can't be done. Lucky Soul was born and founded on the mission of creating a worldwide movement of promoting social good. Synonymous with Hope, Success, and the Power Of Collaboration; we create expressive products that are life affirming and help define one’s soul. Our capsules serve a purpose far greater than just fashionable apparel items, they open the way for us to create real and lasting changes in the way people see themselves and others.

The Mission: Thanks to our awesome partners, with the purchase of every product sold, you can help us grant wishes for children with life-threatening diseases through Make-A-Wish. Help us make miracles happen for children through Children’s Hospitals. Support local NBA team foundations, that provide programs for families and kids designed to positively impact the community in the areas of education, health, recreation, employment, entrepreneurship and life skills. Anything Is Possible, If We Believe.

What defines a Lucky Soul? We are defined by 3 souls, whether you relate with one of our signature souls mentioned
below, or personify with a mixture of all three, we encourage you to find your soul

Rebel Soul

The sense of humor, outspoken, does not follow the rules or crowd, ignores the status quo, outcast to society, honest, not tamed, fights for what they believe in.

Spiritual Soul

Positive, loves life, thinks optimistically, helps others, gives back, looks on the bright side of things, counts their blessings, believes everything has a silver lining, positive vibes only.

Warrior Soul

Competitive by nature, active/healthy lifestyle, yogis, athletes, love for sports, dedicated, hates to lose, will to win, unstoppable attitude, David vs Goliath mindset, fighter.

Anything Is Possible, If We Belive!